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Honor 7 review: Big specs, small price The new Honor 7 smartphone, from Chinese tech company Huawei, shows that high-end specs don't have to cost the earth 4 Brands have traditionally had as much influence over our technology choices as our fashion choices. We buy an iPhone or a Samung phone for the same reasons we buy an Armani suit or a pair of Louboutin shoes – because they look good and they are associated with quality. But as smartphones have become more and more commoditised, the reasons to fork out hundreds of pounds for a designer handset have become fewer. These days you can get your hands on a device that looks just as good and has most of the same features as the high-end handsets, for a third of the price.
While it's tempting to view these as "cheap knock-offs", many are growing into respected brands in their own right. Honor, for example, the smartphone brand launched by Chinese telecoms giant Huawei, is making a name for itself selling affordable but feature-packed products to younger consumers, mainly through e-commerce channels. The company's latest smartphone, the Honor 7, is a prime example.
With a subtly elegant design, a spec list to rival those of its "Tier 1" competitors, and a price tag of £250, it's becoming hard to think of reasons to keep paying exorbitant prices for premium brands. The Honor 7 has a metal frame and an aluminium back cover that has been blasted with ceramic particles to give it a smooth matt finish.
As well as power and volume buttons, it has a "Smart Key" that gives users access to the Honor 7's voice commands. The camera module, which protrudes slightly from the rear of the device, is covered with Sapphire glass, which is second only to diamond in its hardness and extremely durable.
Immediately below it is the fingerprint reader, which appears as a square indentation and blends with the back cover. Honor has made efforts to ensure the device has a premium feel, with all the ports and buttons nicely rounded off. At 157g, it also has a satisfyingly weighty feel.My only criticism would be the narrow plastic strips along the top and bottom edges, which break up the otherwise sleek design, but the colour and texture of the plastic is well matched to the aluminium, so the impact on the overall appearance is minimal.The Honor 7 has a 5.2-inch Full HD 1920x1080 display, which is clear and crisp with bright vibrant colours.
The bezel is about a millimeter all the way around, and Honor claims the device has a 72.4 per cent screen-to-body-ratio, which seems to make good use of the availale space. The phone runs Android 5.0 (Lollipop), but without Google's material design, so the user interface is flat with almost no traces of Google's latest aesthetics. The operating system is overlaid with Huawei's EMUI 3.1 skin. This takes a bit of getting used to – for example, there is no app drawer, so all the apps appear on your homescreen by default.
It is possible to hide them away in a "hidden apps" folder, which you can bring up by pinching the screen, but it's not the most intuitive, and seems like an unnecessary complication.Huawei's default keyboard is also a bit awkward to use, due to the spacing of letters.
However, you can get around this by downloading the excellent Swiftkey app, which makes typing, predictive text and autocorrect much more intuitive.Overall, the Honor 7 offers a fairly clean Android user experience, albeit with a bit of unusual styling. EMUI 3.1 is a little more restrictive than vanilla Android when it comes to peronalisation, but most of these have a work around.
Huawei's autofocus technology means that the Honor 7's rear camera can focus in just 0.1 seconds, and EMUI 3.1 comes with a wide variety of filter effects, including de-mist, soft light, and "good food" mode for creating "food porn" pictures.The selfie camera also comes with a beauty setting, allowing you to adjust the level of enhancement and airbrushing on your selfies. Once you've chosen your settings, the phone will remember your preferences and even create custom filters.
I was really impressed with the quality of pictures I was able to take – particularly given that camera quality is often one of the things that is sacrificed to keep the cost of handsets down. Both the photos themselves and the editing tools are on a par with those offered on most top-end devices. The Honor 7 features a HiSilicon Kirin 935 chipset with a 64-bit Octa-core processor clocked at 2.2 GHz. Some testers claims this is faster than Qualcomm’s Snapdragon 805 series, and during my test the phone was very quick and responsive.
The phone comes with 3GB RAM, which is more than adequate for multi-tasking, surfing the web and even some intensive gaming. It also has 16GB internal storage, expandable up to 128GB with a micro-SD card.The Honor 7 has a healthy-sized 3100 mAh battery, which easily lasts a full working day. Unfortunately it's not removable, but the phone does have fast charging capabilities, so with the right charger you can charge the battery to 50 per cent in 30 minutes.
Fingerprint sensors are fairly standard on most high-end phones now, but the Honor 7's is unique in that it is the only one that doesn't use a metallic ring. Instead it appears as a square inset panel on the back of the device. You can register as many fingerprints as you like, and Huawei claims the sensor gets better at recognising your fingerprint over time until it can unlock the device in under 0.5 seconds. During my testing it often took several attempts to unlock the phone using my fingerprint – presumably due to the angle of my finger.
However, if you're having problems you can always revert to entering a four-didgit code instead. The Honor 7 also has dual nano-SIM slots, so you can either link two phone numbers to the same device, or use one of the slots for a micro-SD card for extra storage.
Realistically, it probably won't be, because brands still matter in the smartphone world, and although Honor has been growing rapidly, it is far from being a household name outside of China. However, if you're looking for an attractive and functional device with an excellent set of cameras at a sub-£250 price point, you could do a lot worse than the Honor 7. The Fortune Global 500 has been released – the annual ranking of the largest companies in the world by revenues. Here is a list of the 20 biggest corporate money-makers The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.
How will the story stack up against the greatest films about business? As Instagram announces that it now has more than more than 400 million monthly active users, Sophie Curtis takes us through the ten most followed accounts on the Facebook-owned site Ahead of the launch of the new iPhone 5 SE, the Telegraph Tech team take a look at how the handset has changed the mobile phone industry since it was launched in 2007